
Targeting the Right Audience: Hindustan Unilever’s Customer Segmentation with Analytics
Book Title: Case Studies in Business Management Editor: Dr. Nilesh Anute ISBN: 978-81-979197-9-4 Chapter: 9 DOI: https://doi.org/10.59646/csc9/253 Author: Dr. Shital Gujarathi, Assistant Professor, CHMES Dr. Moonje Institute of Management and
