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Practical Tips for Infusing Empathy into Marketing Strategies

Book Title: Contemporary Issues in Modern Business Management Editor:  Dr Giriraj Kiradoo ISBN:  978-81-968148-9-2 Chapter: 10 DOI: https://doi.org/10.59646/bussmanagC10/123 Authors: Dr. L.N. Jayanthi1 and T. Karthija2 1Associate Professor, Commerce General, Saveetha

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Chapter 12 – Business Communication

Author: Dr. S. Mahadevan, SRM Institute of Science and Technology, College of Engineering and Technology, Kattankulathur, India Editors: Dr. Divya Mahajan, Dr. Saumya Vatsayan, Dr. Santosh Kumar, Dr.

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