
Marketing in the Metaverse: Bata’s Virtual Shoe Try-On Experience
Book Title: Case Studies in Business Management Editor: Dr. Nilesh Anute ISBN: 978-81-979197-9-4 Chapter: 1 DOI: https://doi.org/10.59646/csc1/253 Author: Dr. Sanjay Dharmadhikari, Director, Institute of Business Management and Research Development, Ahmednagar,

