Data Privacy in The Ai Era: Balancing Ethical Innovation and Individual Rights

Book Title: Personal Data Protection in Digital Age: Issues and Challenges

Editor:  Dr. Ananya Rahul Bibave

Associate Editor: Dr. Sunita Mane Saware

ISBN:  978-81-970102-6-2

Chapter: 16

DOI:   https://doi.org/10.59646/dataprotectionC16/125

Author: Prasenjeet Ranit,  Assistant Professor (English), PES Modern Law College, Pune, Maharashtra 411016, India.

Abstract:

This comprehensive exploration scrutinizes the intricate nexus between artificial intelligence (AI) and data privacy, using the Cambridge Analytica scandal as a paradigmatic illustration of unauthorized data exploitation within AI frameworks. The analysis elucidates the manifold implications of such privacy breaches, encompassing individual rights, democratic processes, and national security. The study propounds key imperatives, advocating for the fortification of data protection laws, transparency, and explainability mandates for AI systems, ethical frameworks for AI development, global collaboration and standards, robust enforcement mechanisms, public awareness initiatives, and continual adaptation of legal frameworks.