Book Title: Digital Business and Intelligent Technologies
Editors: Dr. S. Fenin Samuel, Dr. D. Kinslin, Dr. S. Edmund Christopher, and Dr. J.S. Kishore
ISBN: 978-81-69297-52-3
Chapter: 2
DOI: https://doi.org/10.59646/723/2
Author: Dr. Asha. K
Abstract
This chapter delves into the concept of digital transformation, emphasizing how businesses must adapt to the ongoing Fourth Industrial Revolution. It explains digital transformation as a comprehensive shift in business models and processes driven by advancements in artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), big data, and cloud computing. The chapter highlights how digital technologies are reshaping industries by enabling automation, enhancing customer experiences, and fostering innovation. It also discusses the organizational challenges that accompany digital transformation, including workforce reskilling, change management, and cybersecurity risks. The chapter provides examples of businesses that have successfully embraced digital transformation, as well as those that failed to adapt. Additionally, it explores the impact of digital transformation on business strategies, emphasizing the importance of agility and customer-centric approaches.