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Enhancing Guest Experience through Edible Cocktail Innovation in Hospitality

Book Title: Transformative Approaches in Multidisciplinary Research (TAMR)

Chief Editors: Dr. Meenakshi Kujur, and Dr. Hamidun Bunawan

Associate Editors: Mr. Gunjit Singhal, and Dr. Asma Farooque

Co-Editors: Dr. Suresh Kamarapu, and Dr. Souvik Sur

Chapter: 23

DOI: https://doi.org/10.59646/672/23

Author: Ms. Vivina Charamal

Abstract

The hospitality industry is undergoing significant transformations, with the increasing emphasis on experiential dining and innovative beverage service. Conventional cocktail formats are being re-imagined to enhance guest interaction, convenience, and visual appeal. This research paper explores the concept of Edible cocktails, an innovative edible cocktail product that transforms liquid beverages into gelatin- based bite-sized forms. The research aims to evaluate how such innovations enhance the overall guest experience in hospitality environments, including events, lounges, and catering services. The study is based on both primary and secondary data sources. Primary data was collected through structured questionnaires administered to hospitality consumers and industry professionals. Secondary data was gathered from the existing literature on food innovations, molecular gastronomy, and product development. The findings suggest that the edible cocktails help in the betterment of service efficiency, minimize operational difficulties, and increase consumer satisfaction through their novelty and convenience. The study concludes that edible cocktails possess strong potential as a disruptive innovation within the modern hospitality industry, especially in urban markets where experiential consumption trends are highly prominent.

Keywords: Edible Cocktails, Hospitality Innovation, Guest Experience, Edible Cocktails, Beverage Service

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