Book Title: International Business Strategies: A Comprehensive Guide for Global Leaders
Editors: Dr. Uzma Tanveer Momin and Dr. Priyanshu Kumar Singh
ISBN: 978-81-991591-5-0
Chapter: 20
DOI: https://doi.org/10.59646/ibs/441
Author: V.G. Anisha Gnana Vincy
Abstract
The landscape of international business is undergoing rapid transformation, driven by technological disruption and accelerating globalization. This chapter explores the convergence of emerging technologies—such as artificial intelligence, blockchain, and the Internet of Things (IoT)—with shifting global economic dynamics, labor markets, and trade structures. As businesses adapt to digital ecosystems and navigate complex geopolitical environments, understanding future trends becomes imperative. The chapter analyzes how automation, digital platforms, and data analytics are reshaping global supply chains, consumer behavior, and strategic decision-making. In parallel, globalization is evolving into a multifaceted phenomenon, influenced by digital trade, regulatory divergence, and emerging market power. Through an interdisciplinary review and analysis, this chapter aims to provide business leaders, policymakers, and researchers with forward-looking insights into building resilient, agile, and innovative global enterprises. By examining both opportunities and risks, it contributes to a more strategic approach to international business in the 21st century.
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