Book Title: Multidisciplinary Research in the Age of Artificial Intelligence
Chief Editors: Dr. Jagdish Kumar Sahu, and Dr. Byram Anand
Associate Editors: Dr. J. Jayamani, and Albeen Josebh Ahmed
Co-Editors: Dr. Sunakshi Verma, and Mr. Pankaj Bharat Devre
ISBN: 978-93-7183-018-8
Chapter: 19
DOI: https://doi.org/10.59646/781/19
Author: Ms. M. S. Reethiswari
Abstract
Rising concerns about climate change, environmental damage, and resource scarcity have prompted businesses to rethink traditional value creation methods to support sustainable development. Green business models have emerged as forward-thinking strategies that integrate economic growth with environmental stewardship and social responsibility. These models prioritize efficient resource management, renewable energy use, waste minimization, circular economy practices, and sustainable supply chains—all while maintaining profitability. This chapter delves into the principles, features, and evolution of green business models and their contribution to sustainable development. It discusses frameworks such as the circular economy and ESG (Environmental, Social, and Governance), as well as the role of emerging digital technologies like artificial intelligence, IoT, blockchain, and big data in advancing sustainability. Case studies from diverse sectors illustrate how innovation fosters competitive advantage and builds stakeholder trust. The chapter also highlights challenges such as financial barriers, regulatory complexity, and shifting consumer behaviors, offering approaches to overcome these obstacles. Ultimately, green business models support the UN Sustainable Development Goals, promoting sustainable growth and a transition to a low-carbon economy, providing valuable insights for academics, policymakers, and practitioners.
Keywords: Circular economy, Green innovation, Eco-design, Sustainable value creation, Environmental, Social, and Governance (ESG) principles