Book Title: Personal Data Protection in Digital Age: Issues and Challenges
Editor: Dr. Ananya Rahul Bibave
Associate Editor: Dr. Sunita Mane Saware
ISBN: 978-81-970102-6-2
Chapter: 3
DOI: https://doi.org/10.59646/dataprotectionC3/125
Author: Prajakta Pimpalshende1 and Dr. Shahista Inamdar2
1Assistant Professor and HoD (LLM), PES Modern Law College, Pune, Maharashtra 411016, India.
2Associate Professor, Navjeevan Law College Nashik, Maharashtra 411016, India.
Abstract:
2009 witnessed the ongoing development of social media, or social networking, as a crucial instrument for interpersonal and professional communication. In business communications, platforms like Face book, Twitter, LinkedIn, and others are frequently mentioned. Thousands of blogs allow users to publish visible commentary or other content. For many individuals, keeping up an internet presence through one of these means is standard. Concerns about consumer hazards have surfaced as a result of this expanding trend, since it can be difficult to distinguish between private and commercial activity. Estimates for this kind of promotional activity, which goes by titles like “Social Media Marketing” and “Word of Mouth Marketing,” range from $40 million to $60 million annually. Indeed, the review’s content might have been impacted by getting a complimentary product or payment from the product’s producer. In fact, a lot of businesses already seek advice from organisations to help them with “sponsored” messaging in social media settings. Industries have struggled with this problem for a number of years.