Book Title: Strategic Horizons in the Modern Management
Editors: Dr. D. Kinslin, Dr. S. Edmund Christopher, Dr. K. Sankar Ganesh, and Dr. S. Fenin Samuel
ISBN: 978-81-69297-58-5
Chapter: 1
DOI: https://doi.org/10.59646/715/1
Author: Dr. R. Radhika
Abstract
This chapter provides an overview of the fundamental principles of modern business management. It starts by defining business management and traces its evolution from traditional approaches to contemporary practices. The impact of globalization, technological advancements, and shifting consumer behaviors on business management are discussed. The chapter highlights the importance of adaptability, customer-centric approaches, and the role of digital transformation in shaping today’s business operations. Core principles such as strategic planning, leadership styles, and decision-making processes are covered, emphasizing the need for agility and innovation. The chapter concludes by addressing challenges modern managers face, including managing global teams and navigating regulatory complexities.