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Market Entry Strategies: Selecting the Right Approach for Global Expansion

Book Title: International Business Strategies: A Comprehensive Guide for Global Leaders

Editors:  Dr. Uzma Tanveer Momin and Dr. Priyanshu Kumar Singh

ISBN: 978-81-991591-5-0

Chapter: 7

DOI: https://doi.org/10.59646/ibs/441

Author: Dr. Priyanshu Kumar Singh

Abstract

Entering international markets requires firms to carefully select strategies that align with their resources, objectives, and the competitive landscape of the target country. This chapter examines various market entry strategies, including exporting, licensing, franchising, joint ventures, and wholly-owned subsidiaries, highlighting their advantages and risks. It underscores the importance of understanding cultural, economic, legal, and political environments in making informed decisions. The chapter integrates theoretical frameworks with practical considerations to help firms optimize market entry mode selection. Additionally, it explores how digital technologies and global value chains influence traditional entry methods. Through case studies and comparative analysis, readers gain insights into adapting entry strategies based on industry characteristics and market maturity. Ultimately, this chapter equips international managers and entrepreneurs with the knowledge to develop flexible, effective market entry plans that maximize growth potential while minimizing risk in a complex global marketplace.

References

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