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Post-Pandemic Shopping Behaviours: A Comparative Study of Online vs. Offline Consumer Preferences

Chief Editors:  Mr. Irshadullah Asim Mohammed, Dr. Yogesh Mohan Gosavi, and Prof. (Dr.) Vineeta Kaur Saluja

Associate Editor: Mrs. Sruthi S

Co-Editors: Dr. S. Rajeswari, Dr. Nikhil Saini, and Ms. Atreyee Banerjee

ISBN:  978-81-985805-1-1

Chapter: 12

DOI: https://doi.org/10.59646/mrnc12/321

Author: Dr. Athma Jayaprakash

Abstract

The COVID-19 pandemic significantly altered consumer shopping behaviors, accelerating the shift towards online retail while reshaping offline shopping experiences. This study conducts a comparative analysis of post-pandemic shopping preferences, examining the key factors influencing consumer choices between online and offline channels. The research explores variables such as convenience, pricing, product availability, trust, personalized experiences, and social interactions. Findings indicate that while online shopping has maintained its dominance due to convenience and wider product accessibility, offline retail continues to thrive in areas where experiential shopping, immediate product availability, and human interactions are prioritized. The study also highlights emerging hybrid shopping models, such as omnichannel retailing, which blend online and offline experiences to cater to evolving consumer expectations. The implications of these findings offer valuable insights for retailers aiming to optimize their strategies in a rapidly changing market landscape.

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