Supply Chain Management Practices in Indian E-commerce Companies

Book Title: Emerging Trends in Commerce and Management

Editor:  Dr. Nilesh Anute

ISBN:  978-81-979197-7-0

Chapter: 8

DOI: https://doi.org/10.59646/emc8/255

Authors: 

Prof. Dr. Bipin Sule,  Sr. Professor, Vishwakarma Institute of Technology, Pune, Maharashtra, India.
Dr. Mahesh Uday Mangaonkar, Professor, Indira School of Business Studies PGDM, Pune, Maharashtra, India.

Learning Objectives

The chapter titled “Supply Chain Management Practices in Indian E-commerce Companies” explores the distinct challenges and opportunities that Indian e-commerce firms encounter when it comes to managing their supply chains. It examines crucial aspects like procurement, logistics, inventory management, and last-mile delivery, and how they are specifically applied in the Indian context. It explores the important role that technology plays in improving the efficiency and effectiveness of supply chain operations. This includes automation, data analytics, and artificial intelligence. By analysing the strategies employed by prominent Indian e-commerce companies such as Flipkart and Amazon India, this chapter delves into the ways in which innovative supply chain practices enhance customer satisfaction and drive business success. In addition, it evaluates the direct and indirect effects of strong supply chain management on customer satisfaction, operational expenses, and competitive edge in the ever-changing Indian e-commerce industry.

References

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