Book Title: Transformative Approaches in Multidisciplinary Research (TAMR)
Chief Editors: Dr. Meenakshi Kujur, and Dr. Hamidun Bunawan
Associate Editors: Mr. Gunjit Singhal, and Dr. Asma Farooque
Co-Editors: Dr. Suresh Kamarapu, and Dr. Souvik Sur
Chapter: 25
DOI: https://doi.org/10.59646/672/25
Authors: Pooja Choudhary, and Swati Panchal
Abstract
Sustainable and eco-entrepreneurship has gained significant attention as a strategic approach to addressing pressing environmental challenges while ensuring long-term economic development. The study focuses on key frameworks such as the circular economy, resource optimization, and life-cycle assessment (LCA) to evaluate the environmental impact entrepreneurial activities. It further investigates how green technologies and ethical practices contribute to minimizing carbon emissions and resource depletion. It examines the influence of institutional factors, including government policies, environmental regulations, and green financing mechanisms, in shaping the growth and scalability of eco-entrepreneurial ventures. Additionally, the paper highlights the increasing role of environmentally conscious consumers in driving demand for sustainable products and services, thereby creating new market opportunities. The study identifies critical success factors such as collaboration, supportive policy ecosystems, and continuous innovation as essential for overcoming these barriers. Keywords: Sustainable innovation, eco-entrepreneurship, green economy, environmental sustainability, circular economy.
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- Singh, H. & Singh, B. P. (2025). Eco-Innovation and Entrepreneurship.
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