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The Rise of Quick Commerce in India: Opportunities and Challenges

Book Title: Contemporary Trends in Management: Reshaping the Corporate World

Editors:  Dr. Nilesh R. Berad and Dr. Jasbir Kaur

ISBN: 978-81-991591-9-8

Chapter: 1

DOI: https://doi.org/10.59646/ctm01/416

Author: Dr. Ganesh Pathak

Abstract

Quick Commerce (Q-commerce) has emerged as a transformative force in India’s retail landscape, characterized by ultra-fast delivery services that promise to fulfill consumer orders within minutes. This chapter delves into the rapid ascent of Q-commerce in India, examining its underlying drivers, market dynamics, and the challenges it faces. The proliferation of smartphones, increased internet penetration, and changing consumer preferences have catalyzed the growth of platforms like Blinkit, Zepto, and Swiggy Instamart. These platforms have redefined convenience, offering delivery times as short as 10 minutes, thereby altering traditional shopping behaviors. However, this swift expansion is not without its hurdles. Issues such as logistical complexities, regulatory concerns, and the sustainability of business models pose significant challenges. Through a comprehensive analysis, this chapter provides insights into the opportunities Q-commerce presents for businesses and consumers alike, while also highlighting the critical considerations that stakeholders must address to ensure its long-term viability. The discussion is supported by statistical data, case studies, and expert perspectives, offering a holistic view of the Q-commerce phenomenon in India.

References

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