Book Title: Digital Business and Intelligent Technologies
Editors: Dr. S. Fenin Samuel, Dr. D. Kinslin, Dr. S. Edmund Christopher, and Dr. J.S. Kishore
ISBN: 978-81-69297-52-3
Chapter: 7
DOI: https://doi.org/10.59646/723/7
Author: Dr. Inba Saharan J.R
Abstract
This chapter focuses on the significance of big data and business analytics in driving organizational success. It defines big data and explores its characteristics, including volume, velocity, variety, and veracity. The chapter discusses the role of business analytics in leveraging big data for strategic decision-making and competitive advantage. It examines various data types and sources utilized in analytics, including structured and unstructured data. Key applications of big data analytics across industries, such as retail, healthcare, and finance, are highlighted, along with techniques like predictive and prescriptive analytics. The chapter emphasizes the importance of data governance, quality management, and the need for a data-driven culture within organizations. Finally, it addresses the challenges organizations face when implementing big data initiatives and predicts future trends in the field.