Book Title: Digital Business and Intelligent Technologies
Editors: Dr. S. Fenin Samuel, Dr. D. Kinslin, Dr. S. Edmund Christopher, and Dr. J.S. Kishore
ISBN: 978-81-69297-52-3
Chapter: 9
DOI: https://doi.org/10.59646/723/9
Author: Dr. R. Radhika
Abstract
This chapter explores the significance of business intelligence (BI) in enhancing strategic decision-making within organizations. It begins by defining BI and discussing its evolution, focusing on key components such as data warehousing, data mining, and analytics. The chapter examines how BI improves decision-making processes by providing actionable insights derived from data analysis. Case studies are presented to illustrate successful BI implementations that have led to improved organizational performance. The chapter also addresses the challenges associated with BI adoption, including data silos and resistance to change, and emphasizes the importance of data governance and quality management. Finally, it discusses future trends in BI, including the integration of artificial intelligence and real-time analytics.